Thursday, 2 October 2008

Research- Questionnaire 1

Results of Questionnaire 1



This is the first of the two questionnaires that is aimed at my target audience. From this questionnaire I expect to find out what target audiences' expect to see from a sixth form magazine. From this I can create my own school magazine around my targets audiences' needs. This will also ensure that there is something for everyone and shows I have considered peoples thoughts in the creating of the magazine.The first question that I asked was what they would expect to see in the magazine and the answers that i got were, inside and outside school information, achievements and student photos. This shows that they would like know what school life is like and also all the events taking place so that they know what is happening. Another question which was asked was whether they would like to school information or just general information in the magazine. The average answer to this was general information, however people were almost half and half on their answers. This may suggest that people would like to see both types of information in the magazine.


The next question was what entices them to buy the magazine. This gave a variety of answers however the most common answer was pictures the on the front cover. This shows the importance of using the images and which imag
es to use.


Another important question was if people thought the colours were important to the magazine. The majority of the people except one chose that the colours that appear in the magazine are important.



I asked the question whether the target audience read the magazine or if their parents read the magazine. The majority read the magazine themselves however some gave it to their parents to read so that they would be able to find out some information about the school out without asking their child.
Asked if they would like to see a sixth form magazine instead of a whole school magazine and the response to this was defiantly a promising "yes" that people would like to see a new school magazine. This is a good response because this shows they would be open to my idea of a new sixth form magazine.

Also i asked a question suggesting some names for a new school magazine and this seemed promising. There was some good response to this. The first two Sixth and News 6 were the joint most popular from the target audience.


I asked how often they bought or would like to buy the magazine. the response to this was very significant because it shows a clear response. The main response being every month and every week. This means that if i was to release a school magazine i would publish one every month because this is what the target prefers and also it gives enough time to come up with the news and publish the news.



The overall response from the target audience was very good. They showed positive responses to the questionnaire, this has showed me the response i would get when i launch my sixth magazine. It shows that people would be keen to buy the magazine for the information inside, the colourful fonts and the interesting pictures.

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