Summary of results

Summary of results

I conducted two surveys to find out information about my target audience. I found out many valuable peices of information that could contribute to my school magazine. I found out that they would like to hear both school and general information. Also that pictures are very visual and would attract people. As well i found some personal information. I found out their interests like listening to music and also their hobbies likes sport. I then asked how important certain subjects are, for example i asked how important fashion is to them.
I as got together a focus group and put certain questions to them. I find out their day to day interest, for example the types of music they listen to. I asked three different types of people so that the information i asked was varied.
Overall i got varied answers and i can now use these to form ideas for my school magazine. At this time i feel very strongly about producing a magazine which shows general and school information.

Focus Group

Focus Group

I have decided to find out more about the target group i am studying. Through doing this i will find out their interests and daily aspects of their lives. From this i can relate to what the readers lives involves and also what styles they are currently interested in. I have decided to ask three different females interests within my target audience to get a range of ideas.

This is Charlotte Smith who is aged 17 and is currently studying at St Bernards High School and Arts college sixth form. She is studying English combined,Maths, RE and Sociology. She seems to enjoy these subjects, however is undecided about her future goals. She has many interests in life and these include spending time with her new boyfriend Ant, her best friend and her close friends. She is a respectable member of the community as she takes time out of her busy social life to help out at her local Brownies as she feels its important to give back to the younger children. Currently her music interests are local bands and Indie music, she regularly download these types of tracks off Itunes to listen on her Ipod. She therefore enjoys going to local bands nights at youth centres and also places like Club Rega and Chinnerys. Charlotte is a person that cannot be seen without a mobile phone because she is constantly texting everyone.The other form of communication that she uses of an evening is the Internet, using MSN Messenger.Charlotte regularally shops in Topshop, Miss Selfridge and New Look.Finally she feels news like upcoming fashion is important, however does not read magazine weekly so she is not a commited reader.

This is Liliana Amaral who is aged 16 and is currently studying at Southend East Essex College (SEEC). She is studying Travel and Tourism with a future goal to travel to parts of the world. Lilys interests in life are spending time with her friends and spending time with her family. She regularly looks after her younger brothers while her parents are at work. She loves to listen to any type of music, however her favourite type of music is soundtracks for films like Step Up. Lily is also very interested in daily celebrity news and is also keen to know what her star sign is monthly. Lily was happy admit that she loves using her mobile phone and occasionally would use MSN Messenger. She also uses her MP3 while she is traveling to and from college to keep her amused.


This is Mimi Makina who is aged 16 and is currently studying at Southend High School For Girls Sixth Form. She is studying Sociology, Psychology, ICT and Product Design and her current goal in life is to work with children as a social worker as well as having a family when she is older. She has strong views ontrying to understand young children and would voluntarily give up her own time to help. For example she has recently joined Listening Line at school to listen to younger students problems. Her other interest involve street dance, singing and music. She has a passion for singing however she is not always confident to sing in public. Mimi attends regular classes every Saturday to keep fit and just for a general challenge. Her musical interests are old school songs, she listens to older music as well as new music but prefer older music. She listens to her musically regulary on the way home from school on her Ipod.

Questionnaire 2

Questionnaire 2

I constructed another questionnaire to find out more general information about the target audience wants and needs. To make it fair i asked the same people from the first questionnaire. Through doing this i can see the types of activities the target audience is active in.

The first question i asked was what hobbies they take part in outside of school. The most popular seemed to be the music and then sports and socializing also became popular. From finding out their main hobbies i can adapt parts of my magazines to relate to them. For example i can relate articles to hobbies and the target audience directly.

The next important question i asked was what other magazine do they read. This i a very important question because it identifies what type of reader they are and what types of articles they are use to reading. I can then adapt my magazine for the readers needs. From the responses Vogue was the most popular but also Okay is popular as well. These show the types of styles and articles some readers enjoy reading.

I then asked some more short questions to the reader about their interests. These were about losing weight and also if they enjoy like hearing about celebrity news. Most people voted yes for both answers because people like to hear about celebrities lives and some even use them as role models. The other shorter question i asked was if they look for fashion updates like if new clothes are in fashion. The reponses to this was very positive as most people voted for yes, this is because most people care about their appearance these days.

The final question i asked was what shop they normally shop in because from this you can tell what type of person they are and what they look for. The most popular answer being Topshop followed by Miss Selfridge. I myself can relate to these as I shop at both these shops.

From this i can tell alot about my readers about their general daily lives. I have learnt about their interest and what types of articles they are use to reading. I can now adapt my magazine to fit the typical reader of an aged 16-18 sixth former.

Research- Questionnaire 1

Results of Questionnaire 1

This is the first of the two questionnaires that is aimed at my target audience. From this questionnaire I expect to find out what target audiences' expect to see from a sixth form magazine. From this I can create my own school magazine around my targets audiences' needs. This will also ensure that there is something for everyone and shows I have considered peoples thoughts in the creating of the magazine.The first question that I asked was what they would expect to see in the magazine and the answers that i got were, inside and outside school information, achievements and student photos. This shows that they would like know what school life is like and also all the events taking place so that they know what is happening. Another question which was asked was whether they would like to school information or just general information in the magazine. The average answer to this was general information, however people were almost half and half on their answers. This may suggest that people would like to see both types of information in the magazine.

The next question was what entices them to buy the magazine. This gave a variety of answers however the most common answer was pictures the on the front cover. This shows the importance of using the images and which imag

es to use.

Another important question was if people thought the colours were important to the magazine. The majority of the people except one chose that the colours that appear in the magazine are important.

I asked the question whether the target audience read the magazine or if their parents read the magazine. The majority read the magazine themselves however some gave it to their parents to read so that they would be able to find out some information about the school out without asking their child.
Asked if they would like to see a sixth form magazine instead of a whole school magazine and the response to this was defiantly a promising "yes" that people would like to see a new school magazine. This is a good response because this shows they would be open to my idea of a new sixth form magazine.

Also i asked a question suggesting some names for a new school magazine and this seemed promising. There was some good response to this. The first two Sixth and News 6 were the joint most popular from the target audience.

I asked how often they bought or would like to buy the magazine. the response to this was very significant because it shows a clear response. The main response being every month and every week. This means that if i was to release a school magazine i would publish one every month because this is what the target prefers and also it gives enough time to come up with the news and publish the news.



The overall response from the target audience was very good. They showed positive responses to the questionnaire, this has showed me the response i would get when i launch my sixth magazine. It shows that people would be keen to buy the magazine for the information inside, the colourful fonts and the interesting pictures.

Target Audience

Target Audience

The magazine that i am going to create is for Southend High School for girls Sixth Form. This means that the target audience will be the students of the sixth form. This will be the magazine for both year 12 and year 13. This means that the magazine will be aimed at female students aged between 16-18 years of age. The magazine will entice the target audience by having both school news and having general information. I feel this will create a balance for the readers and they get to know both types of information. It will offer a range of images that will feature students from the school, if the reader can recognise and relate it would entices them to buy the magazine.
The front half of the magazine will be all sixth form related. For example it might focus on universities or school activities.Whereas the second half of the magazine will focus on general information like fashion tips. This will enable the audience to get a wide range of information.

MoodBoard for school magazine

MoodBoard

This mood board represents everything that interests my target audience. This will help me relate to them when creating my magazine. My mood board will contain all the different categories that i could discuss in my magazine. In this case it shows that they like listening to their ipod, they like shopping at Miss selfridge/ Topshop/ Primark, they like watching the programme Skins and they are interested in universities.
This is an average 16-18 year old girl and her interests.