Sub-Cultures

Sub-Cultures

There are many types of subcultures which relates within the music industry. The definition of Sub- Cultures is a subdivision of national culture, this effects a persons fashion, behaviour, personality  and beliefs. In some cases it defines who they are. The target market i am focusing on for my magazine is teenagers, which means their are many different subculture i could aim my magazine towards. Examples of this could be punks, wannabes, goths and Hippies. The type of subculture I will be aiming my magazine towards is the "Normals" an average R&B and pop child. This is cross over between two subcultures in music, however i feel this brings a retro feel to the magazine. I am also changing the conventions of most teenagers magazines by choosing this type of subculture.  

The average R&B child would feel an individual by being in this subculture because of the individuality they gain in become one. This could be by choosing a type of fashion. For example this subculture wheres jeans, a dance showy top and some heels. Therefore this would mean that would shop at stores like Topshop and New Look. They would also change their hero's and idol's to be like them. For example this could be Miley Cyrus, Lindsey Lohan, Beyonce, Britney Spears. They base this around they would want to become one of these stars. Looking and feeling like one of their idols gives a person a sense of belong, which is why subculture exists. 

Also they make friends within their sub-cultures, because they tend to be the same. 

In contrast another sub-culture is goths, who are completely different because dress in black clothing from any shop. And they listen to music which is not in the singles chart. This sub-culture have the type of music which reflect how moody and sad they feel. 

The "Normals" are those of the sub-cultures which does not rebel against their feels or people, they are those who face up their problems. They also feel stronger enough in themselves to stand up for themselves against other people.  They are therefore a consumerism because they choose to be safe and they choose to be heard.  This sub-culture is also open to neophilia because it means to be more accepting of new things which apply to many situations.